A useful search starts before anyone types a name into a database. The brief should explain what the proposed mark is, where it may be used and which goods or services matter.
Define the mark as customers will encounter it
Record the exact wording, stylization and any meaningful pronunciation or translation. Include the proposed use, not only the name in isolation.
- Exact word and design versions
- Pronunciations, translations and transliterations
- House marks, product marks and slogans kept distinct
Describe goods, services and markets
Similar names can raise different questions depending on the goods, services and territories involved. State the commercial plan clearly enough for a reviewer to search relevant records.
- Priority countries and launch sequence
- Plain-language product and service descriptions
- Current use, planned use and expected filing timing
Treat database results as a starting point
Official databases are essential, but their coverage and purpose differ. WIPO recommends checking relevant national or regional registers as well as its Global Brand Database.
- Search exact and similar wording
- Consider visual, phonetic and conceptual similarity
- Escalate clearance conclusions to qualified trademark counsel
Working checklist
Prepare these items before the next step.
Proposed name and logo files
Goods and services in plain language
Priority territories
Known similar brands
Target launch or filing date
Internal decision-maker
Official sources