An unfamiliar account is not automatically an impersonator. Start by documenting the official identity, the account’s conduct and the specific way customers could be misled.
Establish the official identity
Collect the brand’s official profiles, website and approved account names. Note legitimate regional, campaign and partner accounts.
- Official profile URLs
- Approved account list
- Brand names, logos and profile imagery
Capture the conduct
Preserve the profile URL and representative posts, messages or linked destinations. Record what the account says or asks users to do.
- Profile and post URLs
- Dated screen captures
- Payment, credential or contact requests
Use the platform’s current route
Reporting categories and form requirements change. Check the platform help center immediately before filing and retain the resulting case reference.
- Correct report category
- Reporter authority
- Submission and response history
Working checklist
Prepare these items before the next step.
Official account list
Suspect profile URL
Representative content
Linked websites or stores
Customer reports with permission
Authority to act
Official sources